HELP Advertisment Exhibition

You are invited to the HELP exhibition !! This event will be held at HELP KPD-A LEVEL 1 on April 26 , 2012. Exhibit will start at 9am and end at 3pm.


This upcoming event will provide a chance for everyone to understand more about all the courses in HELP. During the exhibition, students will present their ads and answer your questions.


Your attendance will be fully appreciated.


  

Help University

Our Vision
We aspire to be a distinctive department from which students reach their full potential.

Our Mission
-To be the business and accounting school in the country and region.
-Reinvent to be relevant and sustainable in the net age.
-To nature business minds to shape the future.


Strategic Objective

1. To double our revenue
2. To provide high quality education
3. To develop and enhance research
4. To influence policy and practice within our chosen areas of expertise
5. To increase the international scope and reputation of HELP
6. To further develop Human and Organisational Capital

Business strategies of McDonald

Six years ago, McDonald's looked obsolete. The company announced the first quarterly loss in its history, and its stock fell to a woeful $13 from an all-time high of $48.

Today, McDonald's stock is trading at nearly $60, same-store sales have grown for the 56th straight month and the company can boast of having achieved double-digit operating-income growth during the onset of last year's financial crisis.

Some observers credit the focus on better execution, beginning in 2004 when Jim Skinner was hired as chief executive officer. Others point to the recent redesign of the company's restaurants and the introduction of espresso drinks, or to consumer trends in a tough economy (although McDonald's (nyse: MCD - news - people ) had equally impressive gains in the happier time of 2007). But the real story behind the resurgence of the chain has to do with something simpler: empathy, the ability to see how the world looks through the eyes of others.After a better-than-expected quarterly earnings announcement on Jan. 26, Jim Cramer, the famously outspoken market analyst, went so far as to call McDonald's "the best-run major international company in the world."

Skinner (like other leaders we profiled in our book, Wired to Care) has been willing to step into the real world in ways that enable him to quickly identify new opportunities and spur his employees into action.

Skinner is doing more than just being a good manager. He's building a widespread sense of empathy, inside McDonald's, for the company's customers. Companies with a shared intuitive sense of the people outside their walls waste less time and money pursuing ideas that never pay off. They focus on actions that will create value for the people they serve, and they can do so because they understand what real people truly value.

Empathetic companies don't get paralyzed by a sea of contradictory information. They have the acuity to cut through the noise and focus on what really matters. Most important, they find ways to lay the foundations for new growth regardless of what their competitors are up to. And a dedicated leader can inspire any company to emphasize empathy as Skinner has done.

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Skinner inherited McDonald's during its darkest days--it was underperforming, franchisees were leaving and it looked like the documentary Super Size Me might win an Oscar. Right away he eliminated menu items that weren't adding value, added new dishes like tastier salads and chicken sandwiches and committed to improving the quality of existing stores in addition to opening new ones.

His quick actions and decisiveness stand in stark contrast to the years before him, when market research led McDonald's to reformulate its recipe for special sauce no less than 14 times and launch unfortunate failures like pizzas and deli sandwiches. At its nadir, the company was distracted from what really mattered to ordinary people, which was, as Skinner toldThe New York Times recently, "hot, high-quality food at a great value at the speed and convenience of McDonald's."

How did he know what to do? He had experienced it all himself. After all, he began his career on the grill line at a McDonald's before working his way to the very top of the organization. In all that time, he had made sure to eat at a McDonald's every day. Not only because he genuinely likes Quarter Pounders, but also because it has allowed him to make two kinds of observations critical to the success of his company.

First, he knows as well as anyone whether the food and service are good or need improvement. Second, he gets to engage directly with McDonald's diners. He doesn't need to commission a big research report. He can just talk to the guy at the next table. It's an easy, everyday way to stay connected and see the business the way the rest of the world does.

Not every company is poised for growth this year. But every company needs to move quickly, make good decisions and launch new initiatives that add value so they can be ready to move ahead once the economy gets back on track. Amid the chaos, a rededication to empathy can provide the spark needed to boost morale and create new value at a time when it's all too elusive.

Skinner's success reminds us that in a crisis, the best way to get ahead is the best way businesses have done it for centuries: Have a gut sense for what people need and give it to them.

Bachelor Of Business(International Business)(Honours)

BRIEF OVERVIEW

THIS PROGRAM IS DESIGNED FOR STUDENTS WHO WISH TO SPECIALISE IN COURSES THAT LEAD TO A CAREER IN INTERNATIONAL BUSINESS MANAGEMENT. THE PROGRAM PROVIDES A BROAD FOUNDATION IN BUSINESS IN ADDITION TO SPECIALISED STUDIES IN INTERNATIONAL MANAGEMENT AND INTERNATIONAL MARKETING.

On completion of the program, graduates will have learnt interpersonal, negotiation and leadership skills. Graduates will also have learnt how to generate global and local creative strategies, as well as the skills to effectively implement them.




What is International Business?


International Business is the study of business and management across international borders. It encompasses aspects such as globalisation and the impacts of the global environment on organisations, trade and trade policy, foreign direct investment, strategies of international firms, strategic alliances and exporting, and international management, including cross-cultural and international human resource management.




Why Study International Business?


It has become essential for business managers, policy makers and researchers involved in the global environment to understand international business. In the 21st century, goods, services and knowledge flow across country borders much more easily than in the past. For business, the implications of these flows and the increased mobility of human resources are profound.


On the one hand, global competition has become more intense, while on the other, opportunities for cooperation across borders have never been greater. Long-term survival of businesses, and indeed entire economies, depend on how well these forces are understood and leveraged. Students of international business will be considerably advantaged in these respects when they embark on their careers.




Working in International Business


A huge range of opportunities exist for applying knowledge and skills in international business. Additional capabilities in the areas of marketing and/or management are valuable complements to an international business degree in the workplace. An interest in policy alongside International Business will be useful for careers in government, particularly in the areas of trade and investment, and export development. International Business is an exciting field, requiring an ongoing interest in world events, and an ability and motivation to keep up-to-date on global economic and political changes.




      

ENTRY REQUIREMENTS

(Any one of the following)

• HELP Foundation in Arts/ Foundation in Science
• 2 STPM Principal/ A-Level passes
• 5Bs in Senior Middle 3 (UEC)
• 5 CPU passes with a minimum average of 50%
• 5 SAM/ TEE examination passes with a university aggregate of 50%
• Equivalent qualification
  and
• 3 O-Level credits/ SPM credits (plus a pass in Bahasa Melayu)

PROGRAMME DETAILS

PROGRAM DETAILS 

• 3 years Honours program
• 30 subjects plus a graduation project
• 14 weeks per full semester; 7 weeks per half semester

ASSESSMENT 

• Continuous assessment approximately 40%
• Written examination approximately 60%

PROFESSIONAL RECOGNITION 

Malaysian Institute of Chartered Secretaries and Administrators (MAICSA)
Graduates of the HELP University College Bachelor of Business in International Business (Hons) is required to complete the MAICSA International Qualifying Scheme (IQS) 1 and 2 which comprises 8 subjects in total. 

PATHWAY AND SUBJECT LISTING

Year 1 9 Subjects 

• Financial Accounting 1

• Management Accounting 1

• Principles of Microeconomics

• Principles of Macroeconomics

• Business Law

• Principles of Management

• Principles of Marketing

• Business Statistics

• Information Technology for Business 

•  

Year 2 & 3 13 Specialisation Subjects (International Business) 

• International Economics

• International Trade

• Financial Management

• Business Mathematics

• Organisational Behaviour

• Production & Logistics Management

• Global Financial Management

• International Business Law

• Operations Management

• Corporate Policy & Strategy

• Strategic International Business Management

• Business Ethics & Social Responsibility

• Strategic Global Marketing

• Business Research

•  

HELP University College Requirements (All Specialisations) 

• Social & Business Communication

• Leadership & Life Skills 

•  

Partial List of Electives (All Specialisations) 
Select 1 - 6 subjects 

• Retail Management

• Managing People across Cultures

• Business Ethics & Social Responsibility

• Corporate Policy & Strategy

• Advanced Business Statistics

• Asian Business Environment

• International Economics

• Strategic Marketing Relationship

• International Business Law 

• Strategic International Business Management

• Management Accounting 2

• Managing Human Resources

• Strategic Global Marketing 

•  

Graduation Project All students are required to complete a project in their related fields under supervision.
Seminars (Career Skills) Seminars covering the following areas will be conducted and all students are required to attend. Although these seminars do not count as credits towards graduation, all HELP graduates must be trained in the following essential skills.

• Resolving Conflicts

• Negotiation

• Interpersonal Dynamics

• Team Building 

•  

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